Oh yeah for sure! How boring would it be if girls just gave it up to the first guy that they liked the look of? That would be shit.

I'm curious how you guys reconcile honesty and openness with the theory of 'fake it till you make it'?

They're kinda different man. I'm talking about expressing your feelings and desires. Tell a girl what you want and what you like rather than play games and pussy about. I'm not suggesting you never lie but I don't agree with 'acting' like someone else to attract women. What'd be the point?
To a degree I think you need to 'fake it' a bit, as in you need to think of yourself as the coolest muthafucker in existance and sadly everyone except me has to fake that Im joking, obviously Clint Eastwood is the coolest.