I’ve spent a ridiculous amount of time in nightclubs. Through college, party fueled years of university, been a social rep, been around the globe from small town to top exclusive city clubs to the biggest parties and raves in the world. I'm out almost every weekend. I'm writing this article for my love of night game, and in fact it's my first ever article I've written. Please note that this is not all my work, although I've contributed to this guide, I can't take credit as there's alot of material I've used from other articles. Think of it more as a compilation. Enjoy!



Not For Some

Some guys understandably avoid night game and have reason to suspect that these places are nothing more than money-makers for purveyors of liquor, and exploiters of people's social insecurities. It's true there’s alot working against the man on the hunt, it's an environment that caters towards a woman's ego and is generally not ideal for connection; their ego's are boosted because they’ve spent hours getting dolled up so they look their best (or their friends tell them so), and will constantly ping for validation, to feel better about themselves and to feel better than other women. Liquor doesn’t help, the worst of people can come out and from their own insecurities, arrogance and crudeness is common. Male intention is transparent in the nightlife scene: if you know your basic pickup then you know the good rule of thumb is that any situation in which a woman feels a heightened sense of attention (especially sexual attention) is a situation in which it will be harder to win her interest, and ten seconds before you arrived and ten seconds after you leave another dude will be in front of her maw, leading women to adopt a universal, defensive attitude. Don’t be a fool though, girls love the attention, no doubt, but they get all pretty (in some cases wear quite provocative clothing), immerse themselves in the center of a bunch of drunken guys, and then complain about men hitting on them! Insane. These are common things one whose regular to the club scene might notably observe, whatever nation you're in, but I’m not saying women should be sniveling, weakspined, cowardly beings. Ive met Ph.D’s, world-saving anthropologists, and medical scientists in nightclubs. I’ve had women quote academic journals and talk about the world crisis.
Under the right circumstances and with the right people, the loud music, the euphoria, sexual energy and uncertainty of the night, nightlife can truly be a fun and exceptional experience. That's why i love it.

Club Life

At its best, nightlife is an extravaganza of the senses. The aesthetic and architecture of a well made venue, the aural pulsing of the speakers emanating deep-bassed drumbeats and of course the abundance of beautiful women in short miniskirts and their painstakingly crafted illusions inciting feelings in men.
Top end clubs seek out the “right” crowds via promoters. Owners and general managers contact promoters they know can deliver an abundance of attractive women to serve as bait for hopeful and spendthrift men. Here chubby businessmen aren’t paying hundreds for a pair of £30 bottles of Grey Goose to watch some kid play his iPod. They are there to (try to) hook up with beautiful women. Even billionaires crumble under the weight of lust and their own insecurities. The clubs perceived “exclusivity” is a boon for women who would rather compete for a few high status guys than have hordes of drunk, horny undesirables pawing at them all night.



The first thing I would suggest is to consider strongly how much investment you are willing to put into nightclubs. I imagine most of you are weekend warriors: you have a regular job and like to go out on the weekends to hit on girls with a few friends. That’s cool; most of the article is for you. But you if plan on spending a lot of time in nightclubs, I recommend becoming a promoter or a rep. I've been a rep myself and done promotional work whilst travelling.

Short of being famous, being a promoter has got to be the easiest way to get women. It’s criminally easy. The majority of your time is spent interacting with women, you are automatically more cool and in-the-know than they are, and the constant entourage of women around you stokes their competitive fires and make you an object of their desire. Not only are you attractive to her for the preceding reasons but she knows she can have some fun without worrying about getting too emotionally involved. You are a promoter, after all.

If you do decide to go this route, I recommend NOT doing it full-time and having an exit strategy. Most promoters have other things going on and frankly a life of full partying is not a very happy or meaningful one for an extended time. Subjugating your entire life to the needs of your penis is a poor way to live in the long run. And the late nights definitely catch up with you. So have an end game in mind.

For the rest of you who decide not to go that route, let’s get you in.

Picking Up Girls in Clubs

Early pick up gospels focused intently on the verbal aspect of interacting with women. Even now guys usually spend tremendous mental energy thinking about what to say. And yet these brilliant scripts and routines were meant to be practiced in a place where they were least likely to be actually heard, not only due to the loud music but the energy level and litany of distractions in a nightclub. (The most lines you'll want anyway for night game are quick-wit shit test responses). Also part of this strategy was picking a target and focusing your attention on how to get her. This strangely nullifies the chief benefit of approaching women in clubs: volume. A club is the one place where you can squeeze in a lot of at-bats in a short time frame. Best way to find a soul-mate? Probably not. But you are looking for fun you probably don’t care if you have the same musical tastes or opinions about classic Russian literature. If you have, or can build, the stones to approach repeatedly, you can hook up a lot. The high number of at-bats also serves to diminish the sting from any one rejection. Picking out the one girl in the bar makes her blow-off quite a bit more painful (particularly after rehearsing your brilliant lines in the car!) Again, silly and counterproductive. Nightclubs are not for sniper rifle approaches, they are for Uzi’s and Tommy Guns. All the best guys I’ve ever seen in clubs and PUAs were, at the end of the day, largely playing a numbers game.

I know I'll get slated by pickup academics for saying this but don't give a shit, I've spent too much time in the club scene; Image is everything in nightlife. But notice I say 'image' and not looks, i tend to think of looks as facial symmetry and bone structure (a purely genetic aspect). If you think girls that focus on their appearance so much is going to be less forgiving about yours, you're seriously impairing yourself for nightgame. The good news is that although we often think of being physically attractive to women as something immutable, they aren’t. You don’t need to have a perfectly chiseled King Arthur like jaw line to have image, that's 'looks'. Much of being attractive to women is just being fit. Add in solid grooming and a cool haircut and you are now ready for the women of clubs. The same goes for your clothing. Club girls spend a lot of time thinking about fashion and looking their best. A wrinkled, vertically stripped button down from 2001 isn’t going to cut it. Put some real thought into your image and make things easier on yourself. Trust me, I've seen guys make serious transformations by just these.

Beyond putting effort into your appearance and approaching, picking up girls in clubs is less about what you do and more about what you don’t do.

Loud Noises – Guys often complain that it’s too loud in clubs. I agree and i don't. The bigger issue is the energy and attention. It’s hard to captivate a girl with what you are saying when your competition is a club going off. But it’s done every night so don’t let this be an excuse. As far as the volume, most clubs have areas, usually smoking areas, that are relatively quiet. Save you're verbal for those places.

Don’t use money to impress her – If a girl has gone out for more than a week then she’s had guys blatantly brag or use money as a means to convince her to like him. If you're any bit half decent at game then you already know all the obvious reasons why this won’t work.

Why so serious? - In nightlife, people are generally out for fun, a release from everyday life. So it isn't likely that girls want to talk about their jobs, childhood or hobbies. Don't kill it but trying to connect with serious conversations n shit, the less generic you're chat is, the better. Being fun and playful, with a sexual, flirty vibe is key.

Don’t insult her – Six years of bad pickup artists telling girls they are hot but not that hot or that her perfume smells like tuna fish has brought nice guys a little more back in vogue. She’s had enough guys trying too hard to neg her into submission.

'The King doesn't dance' – Some guys think dancing is required at clubs. While it’s useful to be able to handle a little two-step in rhythm or at least be able to grind effectively, it’s definitely not required. No one is expecting you to breakout a Gangnam Style routine or something you saw on MTV. In fact, the the best club pick up artists I know are anti-dancing. Make no mistake, you can pick up in a club without ever dancing.

Don’t smile too much – A study of internet dating showed that women prefer pensive or brooding men over smiling ones. I think this goes doubly in person, where the visceral feeling of someone wanting something from you is often triggered from a smile and overly effusive greeting. You need to smile a bit to avoid scaring or creeping her out but after that keep it in check.

Last Call

Despite all its foibles, nightlife is popular for a reason. The crowds can be annoying, the people can be vapid, and the drinks can be expensive (drink elsewhere or sneak a flask). But at the end of the day there are few places that engage a man’s senses quite like a club. The music, the friends, the drinks, and of course, the women. Yes, the women, done up like dolls, skirts hiked, hugging their feminine curves. Young and hopeful and fun, unspoiled by the weight of unmet expectations. Nights out are the ones you remember. For all their pains, clubs offer an opportunity. When you’re 40 and out of the game you won’t remember Brenda the girl you winked at on Match.com and went on a handful of reasonable dates with. You’ll remember the girls in Miami, Ibiza, London, the ride in the empty train to her place, the bouncer that threw you out of the cubicle for trying to drag a girl into it, and the moment when a beautiful girl said “yes” to you for the first time. So drink up and enjoy. The next round is on me.

Too true mate. Thanks for sharing.

Nice tits. Is that Brenda?

Very true.

Ahhh not zo much (Borat voice)...

I never even mention anything about the girls looks. Clothes/Accessories, yes. But more often than not when you're hitting on serious fitties they know they're hot. Do insult them (aka, taking the piss) on their personality or the fact they're a bimbo, if done in a slightly arrogant but I-don't-take-myself-seriously-either kinda way, it can work well.

This is good, but don't forget that if you're going to a club (or out in general) your #1 aim should be to have fun. For me that often includes dancing, but I don't mix it with attracting women. It's awesome when you get a girl full of energy that likes to dance all around you trying to impress.

I would add, and SS subtly covered this already, that the best way to improve in this field (and in life in general) is to travel. Doesn't have to be for months at a time, or with someone - just get out there. Your accent will work wonders for you if nothing else does.

Hammertime- Yes mate its cool if it works for you. Negging alone has never worked for me, what I like to do is double it up with a compliment, sort of a push-pull neg "You're like a herd. You know...a hot nerd" or "You're quite quirky arn't you? I like that"

Hustler25- You missed a good night in Cheltenhams on sat dude! You were absulutely spot on about the quality of girls there.

Great post bro

By the way to add to this topic here is some fashion advice for night game: Makeover for men - YouTube

Here is a great link if you are overweight

Haha, I'm 46, though don't look it, and I only got into the game 6 months ago. I wasn't planning on going to nightclubs initially but I'm starting to head in that direction because it's the place where lots of young attractive women congregate at specific times.

Why settle for old memories when you can create new ones.

Good post btw.