Social Proof - Most potent use of influencing behaviour cross culturally. When humans are unsure they look to others for how to feel and what to do. If enough people do something it must be right! completely untrue.

So the goal should be to be different! Be yourself - don't be what the crowd want you to be.

If you have a vision, that vision needs to be brought to reality and you're the source. Continually focus on solution and not problem, continually focus on the value you plan on adding versus all the fear and challange surrounding you. What the majority is doing isn't the most efffective.

You'll never know what you're capable of until you commit yourself to becoming more. Can't do this based on environment or social proof can only do it based on imagination.

Do your own research, get more info. Just because everyone is doing something it doesn't make it ok - drugs that deformed babies reference.

The more important your decsion is the more educated you should be - the more info you should have to be able to make concious decisions for yourself. Don't just go with the flow, the price for going with the flow is pain. When people are uncertain they look to someone who is certain but just because someone is certain it doesn't make them right.

Five information challanges :

1. Informaton is worthless without a purpose. RAS.
2. Could be in an information (quality/relevant) deficit. Ignorance is not bliss, what you don't know can hurt you. Find someone who's getting the results you want.
3. Information pollution. Anytime someone is giving you information that has secondary gain (chocolate manufacturer sponsoring study that chocolate reduces cavitys).

(Is there some other information - where can I get more info?

Advice is the cheapest commodity on earth, of you're going to get advice get it from people producing results.)

4. Information overload. What info is relevant to what we want? 1. What is the best source of my info? 2. What info do I need to get a hold of? 3. Whats the timeline for this?

5. Whatever you feed on consistently will shape your life.

Find a role model. Find someone producing results you want. Its never the environment or economy, or potential - you have that! It's down to feeding your mind!

Stand guard at the door of your mind. Take massive action. Trust your instincts. Live your dream.