Interest in all things goes up and down regularly based on time of year and whether it's been out of favour for a while.

April/May were always the largest selling months for products at my old company, sales would be double in these months compared to other times of year. I've noticed a significant increase in relationship type councillors and sex type coaches on talk shows this last month too. Could be indicative of a larger movement occurring again, it depends on what influences occur in the end though.

No harm in trying to influence it in a new direction opposed to the same old hat.