I'm not sure, there is a def a kernel of truth to it, bit of a mindfuck for a PU material junkie like me. Let me think...I mean a placebo works because the mind makes it real, but is essentially a passive thing in and of itself. PU material isn't a passive thing though in quite the same way, it can help you to understand your own behaviour and that of others, and make changes which then create the result. But is it the changes, or the confidence on those changes that are attractive? Dagnammit you've confused me!

PS