LOADS of factors that influence attraction.

Looks Helps
Physique Helps

Ultimately its what comes out of your mouth that matters most/confidence etc

There are girls out there who wont be seen dead with an ugly guy, there are girls out there that dont give toss

I think you can sell yourself to the widest audience by being as complete a package as you can be.
but...
ultimately if you are comfortable with yourself and being inside your own skin then who cares.