That is all
Actually, that's not all.
Looks may well play a part in whether or not YOU get approached (in the same way that you go up to girls you find attractive), but if you're approaching people, what matters is more what comes out of your mouth in those first few seconds. I've seen guys who look like Brad fucking Pitt fail miserably with girls because they have no substance behind their looks, but guys who look like Screech (yes, that's a saved by the bell reference) score with some serious hotties because they ooze confidence, style and flair