I keep hearing this argument cropping up in PUA that, "looks hardly matter because if you think back to caveman days the only thing that was important was a strong leader. It didn't matter what he looked like."

This completely misses the point. The leader of a caveman tribe was very likely also the best looking guy. High testosterone levels in males, cause assertive and dominant behaviour. They also cause a lean muscular physique, large square jaws, even teeth and symmetrical features, otherwise known as "good looks".

I read the results of a research into male testosterone levels and the two guys with the highest levels were a model and a rugby player.

Good looks are an advertisement for good genes, which create strong healthy babies who grow into dominant tribal leaders.

Of course personalities, creativity, and a high intellect didn't come into play much in those days and the Game had yet to be written. PUA teaches you to trick a woman's subconscious into believing that you have the highest testosterone level. If it all works, will the quality of the human gene pool begin to suffer?