Men like girls who are either hot (pure looks), sexy (way they act) or easy (ugh ya know). Any other reason is just a rationalisation on to these or after one of these boxes are ticked.

Same with why girls like guys. It's all superficial bullshit. That 10 with the ugly boyfriend isn't because of his 'personality' it's some superficial thing that maybe isn't so obvious.

I'm friends with a lot of girls and when they talk about guys it's no different than guys talking about girls. Sure they like cool confident guys but that's nothing deep. And usually they like cool confident GOOD LOOKING/tall/built/nice hair or whatever. Luckily unless you are a real ugly fucker and broken, there's a lot of leeway and choice left for you.

Girls are like really time consuming, expensive, boring versions of a fleshlight.