Why do we need to labour this point that 'looks matter'. This is what we are force-fed most days with advertising, whether it's the tv or a billboard on the high street. There's nowhere to hide on this one, and most guys lap it up and think 'she doesn't like me because the way i look'... or 'she likes me for the way i look'.

Surely we should be encouraging people to not be so self-conscious about the way they look and have more purpose in life and what they offer girls.