Just look at most hot women who have bfs. Most of the time their bfs are good looking too. It's not about tv either. It's genetics, symmetry, proportions, which advertise healthy genes.

By having a great personality you can punch above your weight, but not as much as PUA wants you to think. This is their selling point.

I've seen average looking guys do quite well, but an ugly guy with a hot chick is a rare sight indeed and chances are she would cheat on him to get to the good seed.