@ Piers

How can you expect women to like you if you don't like yourself? By telling lies and generally putting across the facade of this confident 'swagga' persona that you don't actually feel, you're essentially telling yourself the only way women will like you, is to not be you. Dude, you'll only crush your self esteem this way, and unecessarily though. Instead work on your self acceptance as a person, discover your principles and become someone you truly respect. That is what great men are made of!

If you find this too vague, I would recommend indulging in a couple of self helps books and reading up on a few philosphies, perhaps on both moral and 'authenticity and the self' as Kowalski mentioned. It'll help shift your perspective from what seems to be a negative subjective interpretation of yourself and the world to a more open minded state. Blueprint Decoded is a great one to start with if you're unfamiliar with the stuff, and it has some nice details. Oh yeah, and drop this bitch, if you're going to grow as a person you will need to scrape off the mouldy bits.