I've not heard of this before.
Just checked out his site and it looks like a right spammy sales pitch. He seems to missed his target market too. The term "inner game" seems to be aimed at pua's, but his opening title is "All the memorized pick-up lines, crazy clothes, and hair gel won't attract the women you want..."

Erm... I gathered that.

Hia face looks familiar. Is he in a wheelchair?