UPDATE: On reflection Sinn is too narcissistic for me.

I am now reading (listening to in fact) "Models: Attract women through honesty" by Mark Manson.

This is much my vibe - more self improvement, more honesty and interestingly more "vulnerability". And less macho manipulative egotistical bullshit.

I'm about half way through. He's fractionally sappy, but given that I want to attract the more educated, intellectual, principled woman much of what he says perfect sense.