Originally Posted by dan300
What do you mean £5 a day for a single advert and doing 2 or 3 a day? Does one advert last 10 mins and disappears or how does it work?
I'm not saying £150 is peanuts if you don't have it to spare. Just that if you were able to use it wisely and get a decent return it wouldn't be so bad.
If and when I start something I was hoping to be on every possible platform that you could use/get away with advertising for free on. To trial before starting to pay.
Did you find any ways to advertise for free?
And, what was your store selling?
The money can only be used wisely if you know what you are doing. Unless you personally know someone who does it and is very successful and they show your method, you are going to have to rely on trial and error.
How FB ads work is they show loads of people, usually a set amount based upon how much you're willing to spend, the advert and when it reaches the limit, the ad will stop. Ad manager will then show how successful your conversions were. This need to be much lower the product price so you can make money. The longer it is run, the more optimised it becomes.
When I say 2-3 ads I mean products, however some people will split the demographic to see what converts best, then cut those which do not work.
I know a guy who tests 100 products a week.
YEs there are ways to advertise for free bu they're. You can advertise to a mailing list of customers, but you need customers to start with. Sure you can use any list but a list from you stores customers is specifically targeted. There's a greater chance they'll return, even if they hadn't bought anything.
There's also SEO
, but that's an entirely different board game.
My store is a general one aimed at women, but I started it off as a jewellery one. I gave it a feminine yet generalise name and theme, which works as I can adapt it from almost any use. General stores are honestly the best way to go, then branch out into niches when you find something which sells like hot cakes.
Affiliate marketing might interest you If you're a good writer. It relies heavily on SEO
but can be started up super cheap. A domain name for a tenner and free hosting, job done!
If you're a shit writer, or do not have the time, you can also employ people to do that shit too!