I think another rather large issue as to why I find it hard is that I don't want to be just another retailer doing the same fucking thing that a ton of other people are already doing. Selling the same products. Having my store filled with the same stuff. Advertising for 3p less that the rest. Basically a following the crowd kind of thing.

I'm not expecting to be James Dyson but I need to do something current in a different way, or something that serves consumers in a better way than competitors are providing. There's no point opening a store advertising digital cameras or fancy dress costumes when there's probably a million people doing the same, and likely from the same source as you.

As I said before I'll keep the thinking cap on.

On a brighter note, although this week has been full of doubt I'm still learning things and picking up important little nuggets here and there every single day.